Social media updates, whether algorithm shifts or new platform features, change the game for brands. By staying on top of these changes, marketers can optimize their content strategy, stay relevant and gain visibility. However, it’s important to evaluate an update’s relevance and effectiveness before jumping in head first, especially if you’re a brand with limited time. Starting small, like incorporating a new feature with one or two posts, can help you assess its performance and determine if it aligns with your audience’s preferences before fully integrating it into your content calendar.
Social media is a conversation, so be sure to respond to comments. A quick, polite response can diffuse an uncomfortable situation and turn a negative customer experience into a positive one. It’s also a great way to keep your audience engaged by encouraging them to interact with you directly, which can further expand your reach and drive more traffic.
Instagram’s latest update allows you to use hashtags and filters in private DMs, expanding the ways your audience can communicate with you. Plus, Instagram’s public posts will now be searchable by Google, extending your SEO reach and giving your content an additional channel to drive traffic.
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