The social media world moves at breakneck speed, with platform updates reshaping how brands connect with their audiences. From algorithm shakeups and new tool launches to policy tweaks and platform enhancements, staying ahead of the curve is key for any business.
In the latest round of updates, Instagram is testing a new way to view Like counts on a carousel post, allowing you to see which specific frame received the most engagement and tying it back to your content strategy. It’s also experimenting with a portrait shaped grid for posts (similar to TikTok’s ‘carousel’ feature) and is allowing you to add up to 20 frames in a carousel. Facebook, meanwhile, is rolling out a feature that allows you to use GenAI to help you write captions for your posts, with the ability to offer prompts, set your ideal tone of voice and customize suggested captions.
LinkedIn is adding video features that allow you to share behind-the-scenes content and more in your profile. You’ll be able to add bio topics, reply limits and enjoy a more polished video player experience. It’s another step towards the professional platform catching up to TikTok and YouTube’s more dynamic features. Also from LinkedIn, you can now directly incorporate hashtags into your posts, a great way to make your posts look cleaner and more organized.
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